A Lesson On Where We Were Headed All Along

A Lesson On Where We Were Headed All Along

Trudeau was all branding. He branded himself as a pro-refugee guy and his opponent as a calloused cutthroat. It was all rhetoric and no substance. It was all sizzle and no steak.

7 years ago Trudeau had his first test as leader of the country – the Refugee crisis from Syria. Stephen Harper claimed we could facilitate 10,000 refugees safely into the country by Christmas of 2015, and Trudeau claimed we should be letting in 25,000.

 

It was a branding play. As soon as he said that, Trudeau wound up getting support from people who support refugees. Clearly 25,000 is more compassionate than 10,000. We help more people rather than fewer people.  We did bomb their country.

 

The objections were clear. How many of the refugees can we actually process? We have to check for inoculations of these newcomers and procure them for those that don’t have them – we can’t let polio into the country. We have to have documentation for them, we need to check for criminal backgrounds, or determine if they’re on any terrorist watch lists.

It’s a pleasant thought to think we can be Santa Clause to the world but there are executional barriers. The armchair politicians, wildly speculating, rich on opinions, low on substance, devolve into marketing plays rather than offering excellent policy. The substance was 10,000 refugees, the marketing was 25,000. 

 

 

Christmas rolled around, seven short years ago, and Trudeau had successfully managed to bring in 10,000 refugees, the maximum amount his predecessor said was possible. His branding worked, and policy was underperforming.

Trudeau was all branding. He branded himself as a pro-refugee guy and his opponent as a calloused cutthroat. It was all rhetoric and no substance. It was all sizzle and no steak.

 

His policies on lavish inflationary spending, banning firearms that have never been involved with a crime, creating endless indigenous councils without employing economic policies that reduce poverty, calling anti-vaxxers misogynists taking up space, it’s about saying he supports CUPE workers but knowing full well he can’t intervene on their behalf. It’s all marketing.

 

 

It’s always been marketing, from before he even became Prime Minister until now, it’s never been policy. Prior to becoming Liberal leader he was in their primaries and was asked about why he underperforms during question period – why can’t he have substantial conversations? He responded that his strengths are outside the house, not inside the house.

He was right. Swamped by photographers and on the front page of newspapers from day one, he could market. He could draw crowds with his last name and said photo ops while saying nothing of substance. It’s never been about policy, it’s always been about Trudeau in power. He’s the most egotistical narcissist, taking much and offering nothing. It’s all manipulation and no delivery. He’s all marketing. -Brandon Kirby

(Photo credit: Insert here)
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